PLACEMENT

 

STYLE AREA PROFESSIONAL PROFILE.

 

 
 

FASHION DESIGNER

A fashion designer is a designer for fashion able to combine together creativity, aesthetic sensitivity, market trends, economic parameters and technical competences necessary to put together a fashion product.
He projects and creates collections by developing models, selecting colors and materials, collaborating with patternmakers and other professional profiles in order to realize a collection, making sure that the final product always represents the original idea, also from a technical point of view.

 

TRENDS RESEARCHER

A trends researcher is a professional profile in the fashion field, someone who analyzes markets and society from both an aestethic, sociological, antrophological and cultural point of view; he observes consumptions and buying motivations, gathers information on collective taste by hanging around artistic, cultural, territorial environments; he follows a path of research that is the result of distinctive inputs provided by the brand he works for, and then passes this information to the style department through photographic reports (trend note pads)

 

CREATIVE, ARTISTIC DIRECTOR FOR FASHION

A creative, artistic director ideally represents the style of a specific brand, dealing with both the development  and presentation of the collections, with a special care for the visual aspects. He is the head of the designers team and with them he creates collections reflecting the global vision of a brand. He analyzes market and fashion trends; he also coordinates the presentation and representation of a collection; he defines the guidelines of both the visual part and communication graphics.

 

HEAD OF QUALITY CONTROL

The head of quality control is responsible for granting the quality standard, ranging from supplies control to implementation of resources and energies and improvement of costs management. 
He establishes standards in collaboration with the marketing  and style offices, also supporting the production team when facing quality issues, always aiming at reaching high levels of efficiency and effectiveness.

 

COLLECTION COORDINATOR

A fashion coordinator is a professional profile representing a bond between the design and marketing area.
He works closely with the style department for mapping and developing collections. He also works with the marketing department in order to gather suggestions from single customers or to put in practice market researches, always collaborating with the communication department and the events office to present a collection.
He is also responsible for meeting all the different needs of the departments within the company, and been able to grant stylistic, communicative and commercial coherence of a collection.

 

MODEL AREA PROFESSIONAL PROFILE

 

 

PATTERNMAKER FOR FASHION

A patternmaker is a planner who follows the development of a first prototype, following the designer's indications.
The patternmaker develops a design project, associating traditional and modern techniques with CAD, aimed at creating a final prototype, developing  sizes, thus setting a first step towards production and industrialization. He has a perfect knowledge of materials, components and finishing parts. 
In a time when fashion companies are internationally engaged, the patternmaker must be able to confront himself with different markets, shapes and features.

 

PATTERNMAKER FOOTWEAR

A patternmaker is a planner who follows the development of a first footwear prototype, following the designer's indications.
The patternmaker develops a design project, associating traditional and modern techniques with CAD, aimed at creating a final prototype, developing  sizes and shapes, thus setting a first step towards production and industrialization. He has a perfect knowledge of materials, components and finishing parts. 
In a time when fashion companies are internationally engaged, the patternmaker must be able to confront himself with different markets, footwear shapes and features.

 

PATTERNMAKER ACCESSORIES & LEATHER GOODS

A patternmaker is a planner who follows the development of a first prototype, following the designer's indications.
The patternmaker develops a design project, associating traditional and modern techniques with CAD, aimed at creating a final prototype, developing  sizes and shapes, thus setting a first step towards production and industrialization. He has a perfect knowledge of materials, components and finishing parts.

 

PRODUCT AREA PROFESSIONAL PROFILE.

 

 

PRODUCT MAN

The product man defines all the guidelines for the organizational and productive development of a company, aimed at enhancing the value of fashion products.
He mediates between the style office, the marketing area and the production area. 
The product man is vocationally oriented towards production and organization of processes, as well as coordination of company tasks related to product definition. He also oversees purchasing of materials and quality control.
He actively partecipates in the process of creating a collection and he also handles internal briefings aimed at sharing information between the style office and the sales/marketing department, as well as setting timing for creating a collection. 
He handles and coordinates the activities of research for productive partnerships and outsourcing.

 

HEAD OF QUALITY CONTROL

The head of quality control is responsible for granting the quality standard, ranging from supplies control to implementation of resources and energies and improvement of costs management. 
He establishes standards in collaboration with the marketing  and style offices, also supporting the production team when facing quality issues, always aiming at reaching high levels of efficiency and effectiveness.

 

 

SALES AREA PROFESSIONAL PROFILE

 

 

SALES MANAGER

The sales manager is the commercial soul of a fashion company. When performing the key task of defining commercial strategies cut out for the brand, the sales manager takes advantage of a great deal of information coming from the market, marketing analysis and sales reports, thus creating a tight bond with the final customer: the sales amanger analyzes the preferences expressed by the customer when purchasing a product, in order to evaluate old strategies and plan new ones. Like all managerial profiles, the sales manager plans, decides, monitors and provides motivations.

 

STORE MANAGER

The store manager is the person in charge of conveying to the customer all the communicative, stylistic, commercial and marketing efforts of the company. The goals he has to achieve are set by the company and he also coordinates the sales team, suppliers, show rooms and direct services for the customer.

 

MERCHANDISING MANAGER

The merchandising manager is responsible for supplying.
His main task is making sure that the product is in the right place at the right time and in the right quantity.
He works with the buyer (who makes decisions about purchasing operations) and with the retail (who defines the strategic guidelines for the distribution of product). 
In collaboration with the marketing area, the merchandiser also defines and handles the right pricing policy, thus playing a very important role in the strategic positioning of a product/brand.

 

VISUAL MERCHANDISER

The visual merchandiser is the director of visual communication within the store.
He defines strategic guidelines for presenting products, by setting up a display setting enhancing the communicational value of the style and brand of a collection.
He is in charge of all the changes in the display setting according to seasons, promotional campaigns or special events.
The visual merchandiser is a professional profile with many different artistic and creative  competences, dealing with marketing, communication, ergonomy and cognitive science.

 

MATERIALS AREAS PROFESSNAL PROFILE

 

 

HEAD OF BUYING

A buyer is a person responsible for purchasing products for sales companies. His main task is selecting and buying fashion products from show rooms or factories sharing the same target with the point of sale he's responsible for. 
The buyer is an acute observer of changes in costume, tastes and consumers' preferences, both from a stylistic and economic point of view.
The definition of buyer is often associated, within a sales company, with the person in charge of buying goods and services necessary for a good development of the company activities.

 

MARKETING AND COMMUNICATION PROFILE.

 

 

BRAND MANAGER

The brand manager is in charge of preserving the communicative coherence of a brand.
He handles and coordinates all the activities such as making strategic decisions about the image of a company, orientation of style, and quality policies.
In companies with a portfolio of brands, the brand manager is in charge of granting the specific mage of each brand and applying licensing policies. 
The brand manager is a highly specialized professional profile coordinating several activities, planning strategies and analyzing goals and action timing.

 

MARKETING MANAGER

The marketing manager is the person coordinating the marketing team, aimed at presrving the identity of a company and all the activities for preserving or developing the market position of a product or brand.
The head of marketing handles information gathered from market researches done by his staff within the company, or externally by specialized agencies, in order to evaluate strategic moves to achieve specific goals in the international market.

 

PRODUCT MANAGER

The product manager is the person in charge of handling the product from a marketing point of view.
The product manger follows the product or a line, elaborating operative solutions aimed at promoting and developing the market position of a specific product, in collaboration with the head of marketing and the brand manager.

 

HEAD OF COMMUNICATION

The head of communication is the person in charge of promoting the image of a company.
The head of communication has two main tasks: handling information and communication. 
As for information, the head of communication follows the company relationship with the press by writing and sending official communications, setting up press conferences, coordinating the diffusion of news concerning the company, in close collaboration with specialized, external press offices. 
As for communication, he defines strategic guidelines, objectives and parameters for the evaluation of results in collaboration with the brand manager, he also handles all the activities of advertising communication in collaboration with advertising agencies, fashion designers and events management, aimed at promoting the image of the company.

 

EVENTS MANAGER

The events manager handles and coordinates all the promotional activities promoted by a company, such as specialized fairs and fashion shows. He plans strategic guidelines for an event in collaboration with fashion designers and brand managers, raises and stores resources and decides criteria for the evaluation of results, plans the operative project for the realization of an event, finds the good location, handles contacts, suppliers & PR operations in collaboration with the head of communicatio.